Cover songs have an interesting place in the musician lexicon. Covers are also not strange to musicians or bands that play live at weddings and corporate events. They are expected to know a long list of popular songs, and play them exactly as they were originally recorded. In fact, Covers are their stock-in trade.
Having a good story to tell is a very good promo tool that can catch attention and make a personal connection with potential fans. A backstory, one that shares the background of the artiste being promoted, can have tremendous advantages if properly used.
They may never buy your album, yet they'll stream you eating breakfast. It's the ever-changing, younger music fan of 2013, and the focus of a just-relased research report from MTV Research.
Some people are into money. Some aren’t. Some people are inspired by helping the needy. Some aren’t. Some are into fame, power, and prestige. Others are into anonymity and freedom from responsibility.
The truth they say is very bitter. And unfortunately, in the present day Nigerian music industry, artistes enjoy being lied to rather than being told the truth.
Well, over here, we specialize in telling you the truth. So get ready to swallow some bitter truth pills. It might be hard to swallow right now, but trust me, it’s good for you.
Branding is everything. Today, artistes typically make more money selling their brands than they do selling their music. Trademark is the legal mechanism that protects brands. Therefore, you should trademark your brand name. If you’re an artiste, that means you should trademark your stage name or band name.
For a while now, I have labored over this subject of paying for airplay otherwise known as payola, but I had to take a hard critical look at it from all angles before deciding to write about it.
The Nigerian music industry is growing and there is increased competition for audience and radio airplay. It’s a survival of the fittest, dog eat dog situation here, such that, artistes are forced to bribe or tip their way into getting regular radio airplay.
The ultimate calling card of a good singer is powerful singing, isn’t it? That’s not only what most singers want, but it’s become what most listeners expect. But there is a fine line between singing with a nice, full, powerful voice and just out and out screaming on pitch.
“Devil Must Bow Records”, “All I Do is Blow Entertainment”, “Oga on Top Records Inc”!!! The Nigerian entertainment industry is growing. Money is being made every day. Of course, the vultures are circling, practitioners are increasing and it has now become an all-comers affair. Mushroom record labels spring up every day claiming to have the magic wand that will transform a talentless noise-maker into a Justin Bieber.
Many talented emerging artistes are confused by the issue of an image and don't have a sense of their own style. So, they either copy things from other people, or are just bland. Few artistes actually have a true, distinct style. In today's entertainment environment, the first impression is as important as ever. However, style is only one aspect of an artist's first impression.